Management Team

Johanna Erickson has over a decade of experience in public relations and is a media relations specialist with expertise in both business-to-consumer and business-to-business public relations and marketing communications. As an Account Director at 104 West Partners, Johanna manages the strategic direction and media relations programs for multiple clients. Johanna has generated results for both consumer and high-tech clients in her career including Bona, DailyMakeover, Celestial Seasonings, Church & Dwight, Jabber Inc., Johnsonville, Relish!, SharedBook, Teatulia, Quiznos, and Xerox.

Johanna’s expertise lies in her media relations skills and is proven by her strategically executed media campaigns which have resulted in top-tier coverage, including Better Homes & Gardens, Good Housekeeping, Parade, Redbook, The New York Times and The Wall Street Journal. In addition, Johanna has developed and conducted executive media trainings for clients including Bona, Celestial Seasonings and Xerox.

Prior to joining 104 West Partners, Johanna’s experience includes leadership roles with Legrand Hart, The Usher Group, Jabber Inc. and Ogilvy Public Relations where she was responsible for developing and implementing all public relations and communications strategies and campaigns.